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The GEN Shop

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The GEN Shop

Accessibility Statement

Effective and last updated: October 20, 2026

The GEN Shop (thegenshop.com), including our online store and GEN To-Go ordering, is committed to being usable by everyone, including people with disabilities.

Our commitment

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C). Our ongoing efforts include semantic page structure, headings and landmarks; text alternatives for meaningful images; readable text and sufficient color contrast; keyboard and screen reader support for forms, menus and controls; support for zoom and mobile screen sizes; and reviewing new features for accessibility before launch.

What we have in place

  • A “Skip to content” link so keyboard users can bypass the header.
  • Keyboard focus kept inside open dialogs and drawers (such as the cart and menus) and returned when they close.
  • Labels on form fields, so screen readers announce what each field is for.
  • Color contrast improvements to text and links across the site.
  • A pause control on the homepage hero video.
  • Respect for your device’s reduced-motion setting, including not autoplaying the hero video.
  • Testing with automated accessibility tools and manual keyboard review.

Known limitations

Despite our efforts, some parts of the site may not yet be fully accessible. We are aware of some remaining moderate issues and are working to fix them. If something gets in your way, please let us know and we will help.

Third-party content

Some features, such as checkout and payment, maps, and email or social media tools, are provided by third parties. We encourage these partners to meet accessibility standards, and if you run into a barrier we will help you get the same information or complete your order another way.

Feedback and assistance

If you have trouble using any part of our website, or need information in another format, please contact us:

Please include the page address (URL) and a short description of the problem. We aim to respond within 2 business days.

Ongoing effort

Accessibility is an ongoing commitment. We review this statement regularly and update it as our website changes. See also our Legal & Policies.